Roslyn Pineda has been named the new president of Asia for Sony Music Publishing, a significant leadership transition for the global music powerhouse in one of the world’s most dynamic and rapidly growing music markets. The appointment is effective immediately. Pineda steps into the role previously held by Carol Ng, who will retire from the company at the end of March after a distinguished tenure.
Pineda’s elevation marks a new chapter for Sony Music Publishing’s operations across the Asian continent, a region increasingly vital to the global music industry’s revenue streams and creative output. Her extensive experience within Sony Music, spanning over two and a half decades, positions her as a seasoned leader ready to steer the publishing arm through its next phase of growth.
A Deeply Rooted Career at Sony Music
With a career deeply intertwined with Sony Music, Pineda brings a wealth of institutional knowledge and a proven track record of success. She joins Sony Music Publishing from her most recent position as General Manager for Sony Music Philippines. Prior to that, she served as Vice President of Artist Relations and Business Development for Asia, demonstrating a broad understanding of the diverse musical landscapes and business intricacies across the continent.
Her tenure at Sony Music has seen her involved with a wide array of artists and projects, reflecting her deep engagement with the music ecosystem. Since joining the company in 2001, Pineda has worked in various capacities within the record label, contributing to its operations in both Hong Kong and the Philippines. During this time, she collaborated with a diverse roster of both Asian and Western artists, including prominent figures like John Mayer, F4, Leehom Wang, Jessi, Sekai No Owari, Ricky Martin, Alicia Keys, and One Direction. This broad exposure has equipped her with invaluable insights into artist development, market penetration, and international collaboration.
Strategic Leadership and Key Achievements
Pineda’s leadership has been instrumental in several key strategic initiatives. Since late 2018, she has been at the forefront of revitalizing Sony Music’s presence in the Philippines. This included overseeing the reopening of the Sony Music Entertainment Philippines office, a move that signaled a renewed commitment to the local market. Under her guidance, the company successfully signed prominent Filipino artists such as Ben&Ben, SB19, and IV OF SPADES, further strengthening its artist roster and market influence.
A landmark achievement during her leadership was the acquisition of the ABS-CBN music catalog in 2024. This significant deal has the potential to unlock substantial value from a vast collection of popular music, further cementing Sony Music Publishing’s position in the region and providing new opportunities for its exploitation. Her contributions have not gone unnoticed within the industry; Pineda was recognized last year as Billboard Philippines’ first-ever music industry executive of the year, a testament to her impact and leadership.
Transition and Vision for the Future
Pineda’s appointment comes as Carol Ng transitions to retirement. Ng has been a pivotal figure in the growth and success of Sony Music Publishing in Asia for many years. Her leadership has been characterized by strategic expansion, including the establishment of new offices in key territories such as Jakarta, Indonesia (2021) and Bangkok, Thailand (2025), with further plans for Manila, The Philippines set for 2026.
Guy Henderson, Sony Music Publishing President, International, lauded Ng’s contributions, stating, "Carol has led our company in Asia with great distinction and success for many years. During her time, she expanded our business into new territories and established us as the leading publisher across the region. Her contributions have positioned our team for further growth, and we are incredibly grateful for all that she has done for the company." Ng joined Sony Music in 1998, steadily rising through the ranks from Finance and Admin Manager to CFO, Asia, then Regional Managing Director, Asia, before her promotion to President, Asia in 2021.
In her statement, Pineda expressed her enthusiasm for the new role, emphasizing her commitment to fostering creativity and innovation within the Asian music landscape. "I am thrilled to take on this leadership role at Sony Music Publishing Asia during such an exciting time for our industry and our region," Pineda said. "I look forward to collaborating with our talented team and working closely with Guy Henderson and Jon Platt to empower our songwriters across Asia."
She further elaborated on her vision, stating, "Together, we will foster a vibrant, energetic environment that prioritizes creativity and innovation, ensuring that the voices of our creators are heard and celebrated. Keen to make great things happen." This forward-looking perspective signals an intent to build upon existing successes while exploring new avenues for growth and artist development.
The Evolving Asian Music Market
The appointment of Roslyn Pineda comes at a critical juncture for the Asian music industry. The region is experiencing unprecedented growth in music consumption, driven by rising streaming penetration, a burgeoning middle class, and the increasing global popularity of Asian artists and genres. This dynamic environment presents both immense opportunities and unique challenges for music publishers.
Sony Music Publishing, as a leading global entity, is strategically positioned to capitalize on these trends. Pineda’s deep understanding of the regional nuances, combined with her extensive experience within Sony Music’s global network, provides a strong foundation for continued expansion. Her focus on empowering songwriters aligns with the industry’s growing recognition of the crucial role publishers play in nurturing talent and ensuring fair compensation for creators.
The strategic expansion initiatives overseen by Carol Ng, including the establishment of new offices, have laid crucial groundwork for Pineda to build upon. These physical presences in key markets facilitate closer relationships with local artists, songwriters, and industry stakeholders, enabling Sony Music Publishing to better serve the unique needs of each territory. The acquisition of significant music catalogs, such as the ABS-CBN library, further underscores the company’s commitment to investing in the future of music publishing in Asia.
Industry Impact and Future Outlook
Pineda’s leadership is expected to further solidify Sony Music Publishing’s position as a dominant force in the Asian music publishing landscape. Her focus on empowering songwriters and fostering creativity is likely to resonate with artists and creators across the continent, potentially leading to new collaborations and a richer, more diverse musical output. The emphasis on innovation suggests an openness to embracing new technologies and business models that can enhance the reach and impact of musical works.
The success of artists like SB19 and Ben&Ben, who have achieved significant domestic and international acclaim, highlights the growing potential of the Filipino music scene and, by extension, the broader Asian market. Pineda’s role in nurturing such talent within Sony Music Philippines foreshadows her commitment to identifying and supporting the next generation of Asian musical stars.
As the global music industry continues to shift its focus towards emerging markets, the leadership at Sony Music Publishing Asia will be crucial in shaping its trajectory. Roslyn Pineda’s appointment represents a strategic move to ensure that the company remains at the forefront of innovation, artist development, and commercial success in this vital and rapidly evolving region. Her extensive experience and clear vision suggest a future where Asian songwriters and their music will continue to gain global recognition and commercial success under her stewardship.
