"Dai Dai," the electrifying collaboration between global superstars Shakira and Burna Boy, has once again captured the world’s attention, solidifying its dominance by topping both the Billboard Global 200 and Billboard Global Excl. U.S. charts for multiple weeks. This continued success follows a series of high-profile performances, including a pivotal appearance during the FIFA World Cup 2026 final halftime show, which has propelled the track to unprecedented chart heights. The song’s sustained popularity underscores its status as a major global anthem.
The dynamic duo’s anthem, officially recognized as the FIFA World Cup Official Song 2026, has held the coveted No. 1 spot on the Billboard Global 200 for three consecutive weeks. Concurrently, it has maintained its reign atop the Billboard Global Excl. U.S. chart for an impressive five weeks. These achievements mark a significant milestone, as "Dai Dai" becomes the first official World Cup anthem to lead these prestigious global rankings, demonstrating its widespread appeal across diverse markets.
Global Domination Fueled by World Cup Spectacle
The infectious rhythm and powerful vocals of "Dai Dai" have resonated deeply with audiences worldwide, a phenomenon amplified by its central role in the FIFA World Cup 2026 festivities. The song was prominently featured during the tournament’s opening ceremony on June 11 at Estadio Azteca in Mexico City, where an estimated 80,000 fans were treated to a live performance by Shakira and Burna Boy. This initial exposure set the stage for the track’s chart ascent.
Further bolstering the song’s visibility, Shakira and Burna Boy were integral parts of the first-ever FIFA World Cup final halftime show on July 19. The star-studded eleven-minute spectacle at MetLife Stadium in East Rutherford, New Jersey, featured an array of global talent including Justin Bieber, BTS, and Madonna, all performing for an enormous global audience. The inclusion of "Dai Dai" in this high-stakes performance served as a powerful reminder of the song’s global reach and its connection to one of the world’s most-watched sporting events.
According to data from Luminate, "Dai Dai" garnered 57.9 million streams and 15,000 in sales worldwide between July 17 and July 23. The song saw a substantial week-over-week increase of 34% in streams and a remarkable 186% surge in sales. Outside the United States, the track accumulated 49.6 million streams, marking a 35% increase, and 8,000 in sales, an impressive 124% jump. This sustained momentum highlights the song’s enduring popularity and its ability to captivate listeners long after its initial release.
BTS’s ‘Normal’ Rebounds with Strategic Promotion
In parallel with "Dai Dai’s" dominance, the South Korean sensation BTS has seen its track "Normal" make a significant comeback on both global charts. The song, which first debuted at its prior peak of No. 5 on the Billboard Global 200 in May, has now re-entered the top five at No. 4. This resurgence is attributed to a concerted promotional effort, including the premiere of its official music video and strategic advertising placements.
"Normal" achieved 26.6 million streams and 48,000 in sales globally during the tracking period. Outside the U.S., the song garnered 22.8 million streams, a notable 182% increase, and 27,000 in sales, a substantial rise from its previous minimal figures. This performance catapulted "Normal" to a new peak of No. 2 on the Billboard Global Excl. U.S. chart, signaling a strong reception in international markets.
The renewed interest in "Normal" was significantly driven by targeted advertisements published in prominent newspapers. Ads appeared in the San Francisco Chronicle on July 13 and the New York Post on July 14, raising awareness among a broader audience. The subsequent release of the song’s official music video on July 17 further amplified its visibility, creating a trifecta of promotional activities that successfully reignited listener engagement and propelled the track back into the global spotlight.
Shifting Dynamics on the Global Charts
The Billboard Global 200 and Billboard Global Excl. U.S. charts reflect a dynamic and competitive music landscape, with a mix of established hits and rising stars vying for top positions. While "Dai Dai" and "Normal" command significant attention, other notable tracks continue to hold strong positions, demonstrating the diverse tastes of global music consumers.
On the Billboard Global 200, Ariana Grande’s "Hate That I Made You Love Me" maintains its hold at No. 2, following a two-week reign at the top after its June debut. Ella Langley’s "Choosin’ Texas" remains a strong contender at its No. 3 peak. Notably, Oasis’s 1990s classic "Wonderwall" has dipped to No. 5 from its No. 4 peak. This slight decline comes after the song experienced a surge in popularity, largely due to its adoption by fans of the English men’s national football team during the World Cup, highlighting the enduring power of nostalgic anthems in sporting contexts.
The Billboard Global Excl. U.S. chart also shows a shifting landscape. Ariana Grande’s "Hate That I Made You Love Me" holds steady at No. 3, having previously occupied the No. 1 spot for its initial two weeks on the chart in June. Justin Bieber’s "Beauty and a Beat," featuring Nick Minaj, climbed to No. 4 from No. 5, a notable achievement following its own two-week stint at No. 1 in May. BTS also features on this chart with "Swim," the lead single from their album ARIRANG. The track has fallen to No. 5 from No. 2, after an impressive eight-week run at the top since April, underscoring the sustained popularity of BTS’s extensive catalog.
Understanding the Billboard Global Charts
The Billboard Global 200 and Billboard Global Excl. U.S. charts, introduced in September 2020, provide a comprehensive overview of the world’s most popular songs. These rankings are meticulously compiled by Luminate, an independent data provider, and are based on a weighted formula that incorporates streaming and sales activity from over 200 territories globally. The Global 200 encompasses worldwide data, while the Global Excl. U.S. chart specifically excludes data from the United States.
The methodology behind these charts gives significant weight to official streams from both subscription and ad-supported tiers of audio and video music services. Download sales from full-service digital music retailers worldwide are also factored in. However, sales from direct-to-consumer (D2C) sites are excluded to ensure a standardized and comparable metric across all reporting regions. This rigorous approach ensures that the charts accurately reflect global music consumption trends.
The latest chart rankings, dated August 1, 2026, are scheduled to update on Billboard.com on July 28. Billboard.com provides access to the top 100 titles for all readers, while the complete 200-title rankings are available to subscribers of Billboard Pro, the publication’s premium service. For ongoing updates and news related to chart performance, followers can engage with @billboard and @billboardcharts on X (formerly Twitter) and Instagram. Luminate conducts thorough reviews of all submitted data, employing established criteria to authenticate information and remove any data deemed suspicious or unverifiable before final chart calculations are published.
